If you're creating content to keep up with the channels' demands rather than what your audience wants, it's time to flip that script!
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When brands approach social media with a handshake rather than a megaphone, audiences take notice. Soon after, real measurable results will follow.
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Businesses must be online to reach customers, but most don't have time to waste on a multitude of channels. What they need is to reset their marketing approach to align with brand purpose, audience motivations and internal resources.
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Relevance is the killer app in today's social landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey.
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There are hundreds, if not thousands, of data points to track social media activity and content performance across myriad distribution channels. How then, can we focus our measurement to identify stories of success and opportunities to improve?
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Learn from Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s biggest events, and lessons of how real-time content is produced in real life.
There is a secret to breaking through the clutter of a newsfeed, what digital marketing strategist Lauren Teague calls “thumb-stopping.” Explore the content trends you must know for today and into the future.
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