We must deeply understand our customers and their motivations to change what stakeholders say about us. In this session, we'll define your priority audiences and map out their decision journey to your services and brand values.

Outcomes: Learn a collaborative process you can lead with your clients’ internal Marketing, Sales, Product, CX and Service team members to create holistic audience decision journey maps that guide the content marketing strategy you always wanted to deliver.

Audience overviews of specific important stakeholders that you must reach with content.

Detailed map of their decision journey to solving a problem/goal that leads them to you.

Understanding an audience's actions, emotions, and needs at every stage of their relationship with your brand.

Comprehensive list of 50+ questions that their customers are asking right now.

Duration: Allot 2 hours for each audience map

This informs the second session, where we determine how your brand can best show up for them across marketing, sales, and support channels at every step.

Lauren instructs on how content gets made and how to deploy your strategy into game plans for different distribution channels. She’ll show you how to audit existing content to discover if and how your client’s customers can find the information they seek.

Learn from Lauren how to use AI responsibly to multiply the content your client wants, and their customers need. She’ll show you how using her favorite AI tools speeds up content without sacrificing quality and how to implement her Content Multiplication Magic System across your agency team.

Outcomes:

A list of smart content ideas and how to package and distribute them to reach your audiences where they are seeking answers.

Introduction to the Content Multiplication Magic System for making more and better content using AI tools.

Duration: 2-3 hours

The digital water cooler of today has more flavors than ever. Social media is where neighbors gather, customers discover, and enthusiasts share. When brands approach social media with a handshake rather than a megaphone, the results can positively impact any business.

Take Lauren’s own proven frameworks for social media measurement, auditing, content development, and customer service — then turn them into products and services your agency can deliver!

It's imperative that everyone (and every AI generator) who creates content on your brand's behalf can embody the brand's distinct voice and tone.

“Personalize your Brand” sets brand identity through the eyes and ears of your customers. In this session, we’ll develop the brand voice and tone guidelines that define how your brand interacts with audiences online and off. This is best done with your agency as the focus, as sometimes we forget to document this work for ourselves!

Outcomes: Defined voice & tone guidelines that can be implemented with your content creators, AI generator tools, and leveraged for different messages defined in Session 2

Duration: 1 hour

Following the Accelerator workshop, our team can provide ongoing support with your team as you implement the new frameworks and deliverables with your own client.

We're committed to helping you stay on track with your new strategy, and offer continued training and resource calls for your marketing team to ensure that you're able to achieve your desired outcomes.

Lauren also offers clients capacity as a business and marketing advisor — she’ll contribute as a trusted member of your team, at a fraction of the investment.