Content Strategy Accelerator 🚀
Stop Wasting Time and Start Making an Impact Online
COACHES, SPEAKERS, AUTHORS, AND CONTENT MARKETERS — listen up!
🤨 Are you getting (some) attention but not seeing that materialize into lasting trust, affinity, and income?
🎯 Are you struggling to create content that truly resonates with your audience and inspires them to take action?
😬 Do you find yourself hitting the brick wall of creating endless content without understanding how it’s driving (real) results?
“One hour of a social media therapy session with Lauren Teague has saved me literally $100,000 in staff time that was mis-directed and content that wasn’t effectively getting results.” ”
YOU AREN'T ALONE.
THAT'S WHY IT’S TIME TO HIT THE ACCELERATOR!
The Content Strategy Accelerator™️, led by acclaimed strategist Lauren Teague, can help transform your approach to marketing by putting your audience at the center of your content creation efforts.
Lauren’s approach isn’t a one-size-fits-all solution. She is motivated to help you get back to your mission, your values, and how you show up to critical audiences. Lauren and her team work closely with you and yours to develop the constructs of a content strategy tailored to your organization's needs. Only then does she match the right Marketing strategy to your process.
The Content Strategy Accelerator™️ is a customized Intensive Workshop delivered and facilitated directly with your team. An Accelerator typically requires 4-8 working hours across one or two days.
Our programs follow a flow that focuses on your audiences and their needs, your messaging and content, and how that becomes indeterminately yours. Lauren applies the frameworks she’s used with the world’s most interesting companies, thought leaders and agencies to create a unique and personalized Marketing Strategy you can immediately implement.
“Lauren fostered an interactive and dynamic environment, encouraging questions, discussions, and sharing of experiences. This approach made the learning process immersive and relatable, enabling us to easily grasp the concepts.”
OUR MOST POPULAR ACCELERATOR SESSIONS
You may not need every session — or you might need something different — Lauren will customize your Accelerator just for you.
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To change what our stakeholders say about us, we must deeply understand our customers and their motivations. In this session, we'll define your priority audiences and map out their decision journey in relation to your services and brand values.
Outcomes: Collaborative process with your Marketing, Sales, Product, CX and Service team members to create holistic audience decision journey maps
Audience overviews of specific important stakeholders that you must reach with content.
Detailed map of their decision journey to solving a problem/goal that leads them to you.
Understanding of the audience's actions, emotions and needs at every stage of their relationship with your brand.
Comprehensive list of 50+ questions that your customers are asking right now.
Duration: Allot 2 hours for each audience map
This informs the second session, where we determine how your brand can best show up for them across marketing, sales and support channels at every step.
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In this session, we'll identify how you respond to your audience's needs through messaging and content. This work will be guided by the audience maps created in session one.
First, we'll craft the messages your audiences need to hear and determine how to package them. Then we determine the calls to action to use and the channels which you distribute to reach your desired audiences.
Once the content you must have is identified, Lauren instructs on how content gets made and how to deploy your strategy into game plans for different distribution channels. We'll show you how to audit existing content to discover where the answers your audiences seek are found today.
Outcomes: Clearly identify the content you must have and the message strategy necessary to build trust and loyalty with your ideal customers.
A messaging strategy to craft the best responses
What CTAs to include and how to measure progression across the steps (or funnel)
A list of smart content ideas and how to package and distribute them to reach your audiences where they are seeking answers.
Channel game plans for defined social media & content channels
Upgrade to add social media competitive review for Facebook, Instagram, and YouTube
Duration: 2-3 hours
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Having a content strategy sets the foundation for what content you must have, for whom, and in what channels.
Now learn the secrets to using generative AI tools like ChatGPT, Pictory, Castmagic, and Canva to expedite your content production from idea to output.
Outcomes:
Review and rewrite SOPs for content brainstorming and production to include generative AI as a tool for your team.
Learn how to choose the best AI tools to assist, the ins and outs of working within the tools, and how to be a better prompt engineer.
Identify the best ways to recycle older material, curated content, and co-created things like podcast interviews to get them in front of the right people at the right time.
Duration: 2 hours
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It's imperative that everyone (and every AI generator) who creates content on your brand's behalf can embody the brand's distinct voice and tone.
“Personalize your Brand” sets brand identity through the eyes and ears of your customers. In this session, we’ll develop the brand voice and tone guidelines that define how your brand interacts with audiences online and off.
Outcomes: Defined voice & tone guidelines that can be implemented with your content creators, AI generator tools, and leveraged for different messages defined in your Messaging Maps.
Duration: 1 hour
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The most effective social media strategies are derived from a strong content marketing strategy. In this session, we’ll evaluate your social media channel and content performance against your goals and resources.
We’ll develop playbooks for the social media channels that matter to your business so that your time and resources aren’t wasted on posts that aren’t seen.
Outcomes:
Diligent channel review and prioritization
Playbooks for brand social media channels
Recommendations and instruction on creating different types of social media and video content
How to measure Metrics that Matter
Duration: 2-3 hours (dependent on scope)
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Following the Accelerator workshop, our team can conduct a content gap audit to help uncover areas of opportunity to improve your content strategy. Alternatively, your team can conduct the audit internally with our guidance.
We're committed to helping you stay on track with your new strategy, and offer continued training and resource calls for your marketing team to ensure that you're able to achieve your desired outcomes.
Lauren also offers clients capacity as a business and marketing advisor — she’ll contribute as a trusted member of your team, at a fraction of the investment.
Lauren also offers clients capacity as a business and marketing advisor — she’ll contribute as a trusted member of your team, at a fraction of the investment.
Testimonial from Joe Mull, CSP
Author and speaker Joe Mull invited me to meet him and his new content manager for a two-hour coffee + strategy session. His first question was one I get often, "what does a good social media strategy entail?"
45 minutes later, we moved on to question number two – and by that point, Joe was committed to hiring me to help his team craft a content strategy that supported his goal of being a best-selling author with his new book, Employalty (released in May 2023!)
Before the two hours were up, we had set a date for an Accelerator workshop with his team two weeks later so they did not lose another moment creating content that didn't resonate with his most important audiences.
Potential Benefits of Your Accelerated Strategy
Increased Brand Authority and Thought Leadership: The Content Strategy Accelerator™️ can help you establish your brand as an authority in your industry by creating high-quality, informative, and relevant content. This can increase brand recognition and trust among your target audiences, ultimately driving more sales and revenue.
Increase in Website Traffic and Engagement: The Content Strategy Accelerator™️ can help you optimize your content for social media algorithms and SEO, increasing online engagement and visits to your website. An intentionanl marketing strategy helps create more engaging and shareable content that resonates with your audience, leading to longer on-site visits and more social shares.
Improved Conversion Rates: By optimizing your content for your target audience, you can increase the likelihood that they will take action on your website, such as filling out a form, subscribing to a newsletter, or making a purchase. Higher conversion rates ultimately lead to increased revenue for your business.
Cost Savings: Investing in a Content Strategy Accelerator™️workshop can save you money in the long run. By optimizing your content process for relevancy, attracting search engines, and improving your conversion rates, you can reduce your overall marketing costs to create content. This makes it possible to increase your return on investment (ROI) from your content marketing efforts.
Competitive Advantage: You can gain a competitive advantage over other businesses in your industry. By improving your content strategy and creating higher-quality content, you can attract more visitors and customers and position your brand as a thought leader in your industry.
A Content Strategy Accelerator™️ is a wise investment for organizations and professionals looking to improve their content strategy, increase ROI, and gain a competitive advantage. The upfront financial commitment pays off with the long-term benefits of incredible efficiencies and more customers!
No matter the size of your business or team, we can accelerate your online impact with a personalized Intensive workshop built to take you to new heights!
Let's customize a Content Strategy Accelerator just for you!