Welcome to the Brand to Fan Show!
I’m your host, Lauren Teague 😊
You might know me from tweeting along with @PGATOUR from 2008 to 2014 or have seen me speak onstage. Perhaps you’ve only known me as a co-op preschool parent or a distant 1st connection on LinkedIn. However you found me or this show, know that I’m glad you did.
BRAND TO FAN IS my beacon
I declared late in my undergrad studies that I had no desire to ever return to HigherEd for an MBA — but that someday I would want to pursue a study of fandom in culture. I would design my thesis across sociology, communications, and marketing to explore the evolution of humanity’s innate nature to assimilate in groups now accelerated by technology and social media.
Grad school hasn’t been part of my story (yet). Still, I’ve studied this thesis of “Brand to Fan” throughout my career, starting as the “Social Media & Fan Engagement” lead at the PGA TOUR starting at age 23.
My hypothesis stretched and pulled when I advised the world’s “most interesting brands” on marketing strategies, content marketing, and social media engagement as part of the Convince & Convert consulting team.
On this journey, I’ve become convinced that regardless of industry, product, or service, the Brand to Fan approach supersedes B2B or B2C, or any other acronym. Fandom launches businesses from existing to unforgettable.
affinity > Attention
The world needs to hear our big ideas, and this is mine. On the Brand to Fan Show, I interview experts and influencers to explore how brands can cultivate fandom and why that's important.
Weekly episodes deconstruct how to create experiences that lead to an exchange of the currency of loyalty and advocacy -- and how your business or brand can connect with audiences on a personal, emotional, and transactional level that ensures loyalty and longevity.
My habit of getting into spaces you or I wouldn’t necessarily expect – like standing on the first tee alongside Tiger Woods and Jack Nicklaus — continues for the Brand to Fan Show. That means I get to bring you up close with incredible guests who are experts, influencers, and fascinating professionals, to hear how Fandom has influenced their careers and what they cheer for in business and life.
The first episodes are interviews with a 6-time best-selling author (Jay Baer), a groundbreaking futurist (Brian Fanzo), and one of the world’s only female NFLPA licensed contract advisors (Farren Benjamin).
The fun doesn’t stop there. Stay tuned for episodes featuring Ann Handley, Ron Tite, Tamsen Webster, Tim Hayden, Neen James, Jake McKee, Mary Nice, Dana Snyder, and many more! Every next interview is my new favorite, and I can’t wait to share them all with you.
Tune in every Tuesday for a new Brand to Fan Show episode. Along the way, I’ll drop bonus episodes mid-week to share my timely takes and thoughts on creating more fans to futureproof your business.
We have you covered, no matter if you’d prefer to listen in or watch interviews. Brand To Fan Show is everywhere you get podcasts (Apple Podcasts / Spotify / Amazon Music) while video interviews will be on my YouTube channel. Catch up with past episodes and bonus content on BrandToFan.Show
IF YOU’VE MADE IT THIS FAR, I HAVE A HUGE ASK…
A podcast release's first few weeks can make a new show a hit. If you’re a fan of mine (or think you might be after a few episodes), please share the show with a friend and leave a rating/review. After all, fandom is better when it is shared!!
So excited to have you along. Let’s get going!
SHOW CREDITS
Brand to Fan Show is produced by Teague FC and supported by FanWagn
Audio production by Bryan Griggs / Griggs Production
Producers: Kimberly Voorhis, Ashley Ruiz and Carrie Hellbusch
Video Editing by Garrett Teague
And I’m your host, Lauren Teague.
Recent Brand to Fan Episodes
“If you’re building fans, you are building for the future. ”
Huge thanks to my team for your help and support getting Brand to Fan Show out of my head and into your ears!
Brand to Fan Show is produced by Teague FC and supported by FanWagn.
Audio production by Bryan Griggs of Griggs Productions
Video Editing by Garrett Teague
Teague FC Producers: Kimberly Voorhis, Ashley Ruiz, and Carrie Hellbusch
In this episode, we unravel the dance of digital influence with Judson Laipply, the first YouTube celeb who mastered brand longevity!